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Mountains of paper might be fun to swim in at a fancy cocktail party, but it hasn’t been a helpful way to manage your books since 2006. That’s right, exactly 2006.
MX Build streamlines financial management for general contractors, and we were excited to produce an introductory video for Smartpay, one of their flagship products. Tonally, they wanted to embody both trustworthiness, expertise, and elegant simplicity.
Using a combination of live action footage, still photography, and branded motion design, we walk newcomers through the many inefficiencies that burden contractors, and how effectively MX Build addresses them with Smartpay.
- Lead Designer: Katie Clementz
- Animator Editor: Ben Nissen
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